On the afternoon of Friday, September 2, 2022, a group of customers came in and said we just saw you on the KTLA News. I was a bit baffled, surprised, yet curious as to what was to come out of their mouth next. I don't remember being interviewed on television and I hadn't been robbed, so it wasn't like there was some nefarious reason I should have made thenews. Then they told me I was one of the top coffee shops in the country. My immediate response was a genuine sense of disbelief. "What the bleep!" I exclaimed. It seems Yelp has done it again. Back in July, Yelp blessed my little coffee shop/cafe by announcing I was the number 3 out of 100 places to eat in all of Orange County, California. That was feet upon itself; considering my little coffee shop pretty much just serves a few small menu items to compliment the coffee offerings. I do make a mean breakfast sandwich and the specialty I make known as the Hawaiian Breakfast is quite delicious as well, but unlike most coffee shops we do not carry homemade pastries and our sweet offerings are rather limited. To make a long story short, I was quite proud of myself for that accomplishment but I didn't notice much of an uptick in business. However, I knew from the get-go that this time it was going to be quite different. For one reason, this has been publicized on the news. The press release for the July Best of Places to Eat in Orange County was a more Yelp inner-circle type of event. If you were subscribed to Yelp via social media or what they call a Yelp Elite member you would have been all over it in early July as they inundated their social media was all sorts of metro areas and their Best Places to Eat list. Every metro area from our home which is the entirety of Orange County, California to the individual boroughs of New York City to places to eat in Honolulu. It was exciting and humbling to be included on that list but again there wasn't an uptick in business. But from the get-go, I knew this time it was going to be different. Even though this Top 100 in the United States and Canada list of the highest ranked coffee shops was also a Yelp list, the fact traditional media got a hold of the list and was announcing it on the news and their press releases, it was going to impact my business as nothing else had ever impacted my business before. On this third morning of notoriety from the ranking, the business has been noticeably busier, up at least 30% over the week prior. What is interesting to me, is the type of customers I am seeing coming into the store because of the coffee ranking, and coffee article. You would think like many Yelp-centric rankings, especially surrounding a topic like coffee I would see the young Hipsters come out of the woodwork, but that doesn't seem to be the case, at least initially. It seems I am getting tons of middle-aged patrons to senior citizens that only know good coffee to be a simple matter of taste, not anything to do with trends. In fact, it seems the pattern of patronage is very similar to the type of customers my store tries to attract and does attract. It seems the people who are like myself, that just enjoy the taste of good traditional coffee are the ones responding to the coffee rankings. I will keep all of you posted as the days go on with further blogs.